"Online campaigning is a bit of a fad, particularly so at the city council level," says Lightbody, "in the same sense that if we were running a campaign about 30 years ago, candidates would've had disco balls in their campaign headquarters -- they would've run around looking like bloody ABBA."
I was only half-shocked when I read this comment from U of A Political Science Professor Jim Lightbody in today's Edmonton Journal.
Lightbody is correct that traditional methods of campaigning are still core, but his armchair quarterback commentary in this story clearly shows that he fails to understand the power of web 2.0 and new online communication mediums.
On this note, ED has now posted their ratings for candidate websites...
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2 comments:
Jim Lightbody is like ABBA.
Wow. Lightbody is out of touch. Of course traditional campaigning is still key, but his complete discounting of online communication methods just shows how out of touch he is.
The internet isn't going to disappear or become less relevant. Campaigns that ignore this emerging trend do so at their own peril.
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