From today's Edmonton Journal...
Iveson's name recognition campaign planned by skilled volunteersRead the rest!
Gordon Kent, With files from Francois Marchand, The Edmonton Journal
Published: 7:45 am
EDMONTON - The biggest upset in Edmonton ward politics this decade began at a February meeting where Don Iveson and five advisers began to map out his strategy for winning a seat on city council.
Iveson, 28, had never sought public office and was running in Ward 5, where the seats were filled by high-profile incumbents Bryan Anderson and Mike Nickel.
But over the following few months, he and his informal communications team worked out the details about what material to put into the hands of voters, whether lawn signs were needed and the best ways to use the Internet.